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CASE STUDIES

Elyon Marshmallows

Elyon Marshmallows makes a line of marshmallows marketed to adults and kids alike. The packaging features a series of marshmallow mascots. We incorporated these mascots into Vanity Barcodes, by allowing them to ‘play’ or interact with the code bars in different ways. Consumers responded with enthusiasm to these fun and unexpected touches of personality. Elyon Marshmallows are sold in hundreds of locations nationwide.