Olli Salumeria makes slow-cured meat products in Virginia, with the standards and quality of the original salame that you’d find imported from Italy. They sought to stand out from the more traditionally-oriented brands in the deli case with bright, refreshing packaging. The labels initially included all technical details such as ingredients and UPC number. To make the UPC area less of an eyesore on the front face of the package, we gave them the “Vanity” treatment and turned them into a little farm scene, featuring grazing pigs on a hill with a tree. The products are sold nationally in over 1000 Whole Foods, Wegmans and many others.