Food Network Magazine “Some Barcodes Are Out of Line”

“Not much has changed in the world of barcode design since the first one, printed on a pack of Wrigley’s Juicy Fruit, was scanned at an Ohio grocery store in 1974. But artists are finally having a little fun, turning out barcodes in the shape of popcorn, pizza, bread and more. Most national companies are hesitant to use the dressed up barcodes for fear they won’t scan, says Yael Miller, whose New Jersey company, Vanity Barcodes, creates custom codes. Look for stylish barcodes on packages of Bear Naked granola (a wheat field), Skinny Cow ice cream sandwiches (a cow spot) and Sixpoint beer (the New York City skyline).”

Original Article (PDF)